The job itself was simple: build links to specific pages. However, this also meant going up against the likes of Divi, Beaver Builder, and Avada. Their pop-up plugin, site builder, and hosting options were our main targets. After a year, all main keywords had reached the first page of the SERPs, with many in the top 5 results.
Over the course of four years, hundreds of links were strategically built to internal pages, and large content assets were created and promoted. This resulted in almost 50 new wholesale accounts, equating to seven-figure revenue.
The popular Bitly competitor wanted to focus on link building specifically to push the needle on middle-of-the-funnel keywords.
This campaign had a lot of everything, including local SEO. Coordinating with other internal departments was also important (social, operations, etc). SEO was, by far, the most needed item, but the campaign also involved link building and content creation and promotion.
This project was right in the middle of COVID, so much of the content that was pushed related to that, as well as other scientific topics. To date, this is still one of the hardest link building campaigns I’ve run, as the content topics were deeply scientific, leaving a very small pool of potential linkers.
I operated on this brand in various capacities for two years. As CMO of the brand, I handled everything from offline endeavors like collateral for exam rooms, to online needs like PPC ad campaigns.